Article by: Top app development companies
5 Reason Why You Should Build An App For Your Business
Here are the top five reasons why your business needs an app:
1. Increase Accessibility
People spend 90% of their mobile time on apps. (eMarketer)
They use their smartphones to perform different tasks including shopping.
And the quickest way for your target market to access your products or services is via their mobile phones.
This is why investing in a mobile application is more important than ever.
Having an app allows your audience to make purchases from anywhere at any time with just a few clicks on their smartphones.
This 24/7 accessibility boosts customer satisfaction and contributes to brand loyalty.
2. Enhance Customer Experience
To access a website from their mobile phones, users need to open their browsers, type the desired address and wait for it to load.
On the other hand, they can access apps with a single click, which makes them a much faster alternative than websites since they load within seconds.
Moreover, unlike websites that require internet connection, some apps are accessible offline.
3. Build Brand Recognition
A compelling and eye-catching app design will not only help you stand out from the crowd but will also build brand recognition.
Regularly exposing your audience and clients to your app will result in higher engagement and more purchases since frequently reminding them of your existence will increase their brand recall.
4. Create Your Own Marketing Channel
One of the biggest advantages of having an app for your business is that you can use it to provide different types of information for your clients.
This may include general company info, cost of services, product description and more.
However, what’s great about apps is also the fact that they can serve as a marketing channel for product or service promotion.
They allow sending special sales, discounts and other push notifications that allow direct interaction with the users.
This is why apps are a smart investment.
5. Boost Sales
Consumer app spending is expected to hit $156.5 billion by 2022. (App Annie)
Apps are a great way to generate additional sales.
Unlike websites, they offer unique features that businesses can take advantage of.
On the one hand, users can easily save their favorite products into their wish lists. This affects them emotionally and encourages them to make a purchase.
On the other hand, businesses can send push notifications while reminding users to revisit their stores and engage with the brand.
These little factors contribute to customer retention which is one of the biggest marketing goals for every seller.
What Are The Most Popular Mobile Apps?
Users have shown a preference for specific types of apps. According to Statista, the most popular app categories in 2019 were:
- Games: 24.63%
- Business: 9.76%
- Education: 8.52%
- Lifestyle: 8.33%
- Entertainment: 5.99%
- Utilities: 5.18%
- Travel: 3.89%
- Health & Fitness: 3.04%
- Productivity: 2.99%
- Book: 2.49%
- Finance: 2.42%
- Music: 2.35%
- Social Networking: 2.24%
Deciding whether to invest in mobile application development should be based on extensive research and in-depth business analysis and planning.
It is a hefty investment – one that, with careful preparation, execution and the right app development company, can yield a great return.
How Long Does It Take To Develop A Mobile App?
App development project duration depends on two factors:
- The app development company, particularly their expertise and the effectiveness of your collaboration.
- The scope and complexity of your app.
Assuming that you have screened multiple app developers, found your perfect partner, established a great working relationship and communicated your requirements effectively, your mobile application development should take:
- 3-4 months for the simplest apps with very few wireframes, no backend or integrations and a simple UI, provided that you have all the information and content prepared beforehand.
- 4-6 months for moderately complex apps with more sophisticated wireframes and UI, simple backend and a few integrations.
- 6-12 months for high-end apps.
But, keep in mind that mobile application development work never truly ends.
Apps should evolve as user feedback comes in and the OS requirements change, as well as scale with the growing user base.
Therefore, our advice would be to look for a app development company you can establish a long-term relationship with.
