Source: African Exponent
It is entirely understandable why some businesses are shifting to entirely online services in 2021. After all, the pandemic is still ongoing, and the previous holiday season showed just how much potential there was in the online market. The use of various digital marketing strategies to help companies get ahead has resulted in a revenue stream for most businesses involved — which means there will always be startups looking to ride the same wave.
While it is still relatively early into the new year, there are already plenty of trends coming up in the realm of search engine optimization (SEO). The primary goal has always been to ensure that SEO strategies result in more brand recognition and influence, alongside a higher rank in the search engine results page (SERP). Any business looking to take advantage of the online-only craze would be wise to take note of the many different search engine optimization trends.
When it comes to digital marketing campaigns such as SEO solutions, it is often not enough to hire specialists and leave everything to them. As a matter of fact, search engine optimization can help a business successfully market their business with minimal help. Luckily for most companies, there are plenty of various SEO trends to watch out for in the new year, that could very well spell success for savvy businesses that can take advantage of the newfound opportunities. Here are just some of the best trends a company can use to achieve breakout success in the new year!
Web optimization continues to be the key to successful SEO solutions
While there are many different ways to experience success in digital marketing, there are few more effective than companies that ensure their primary website is fully optimized. It does not just mean page experience and user-friendliness, but the overall infrastructure of the page itself is under scrutiny when looked over by Google’s algorithm. There are many different nuances that go into web optimization, and the use of professionals will help ensure that the company remains a step ahead of the competition.
A good example would be image resolution as a potential factor for web optimization. A high-quality image is not the only prerequisite when it comes to optimization. There is such a thing as too much, and having an image display at too high a resolution could result in slow loading times. Keep in mind that loading times are one of the biggest factors that lead to online shoppers clicking away — even if the website might have the products they need.
How a company tackles the mobile platform could dictate success or failure in 2021
It is understandable to look at the browser website as the primary website for a company. However, in this day and age, most people prefer the use of their phones to their laptops or computers when it comes to purchasing products online. The average homeowner much prefers their phone, and if the mobile platform of the company’s online store is not up to par, it will not matter if the primary website is vastly superior.
If the company wants to take full advantage of what SEO can do, it would be best to focus on the mobile platform as soon as possible. Having an optimized mobile platform for any online store will guarantee a revenue stream no matter the situation. Keep in mind that search engine optimization is all about ranking a company high on the SERP. However, a majority of searches online in Google are made by mobile users. It would be a shame to turn off such a vast majority of online shoppers by not taking the time to optimize the mobile user experience (UX).
On the topic of content marketing, and long-form content
Learning about what makes the Google search algorithm tick is the difference between a successful SEO marketing strategy and one that falls flat. While many of the details are a closely guarded secret, it does not change the fact that the algorithm’s behavior is still clear in the form of patterns.
When it comes to the patterns, it is clear that content marketing continues to make waves. The use of blogs and articles to help push products forward is not just there to help encourage shoppers to make a purchase — it is also there to help a website become more visible in the SERP. That said, there are many different types of blogs out there, with long-form content slowly but surely overtaking most other types of articles. Blogs with thousands of words are known to outperform much shorter articles, which is why it always pays to keep an eye on current trends. As far as content marketing goes, longer blogs and posts are becoming more and more visible.
The use of automation and SEO scalability
For most companies out there that have experienced what 2020 has to offer, the new year offers an opportunity to help overcome the competition by focusing on automation and scalability. For example, it would be ideal to make a list of all the various processes within the company, and try to figure out which of those processes would be better off handled by a tool — or better yet, which processes might be automated entirely. While such a thing might take some time to enact, it is never a bad idea to consistently look into what type of process can help a business get ahead. After all, making use of quality specialists like those from Louisville SEO companies will show just how crucial it can be to automate many of the processes.
Aside from the essential trends above, it would also be ideal not to just look into attracting as many customers as possible, but ensuring that everyone has a satisfactory experience with the company’s services. A focus on content marketing can help a great deal, as the blogs and articles often help encourage online users to make a purchase.
