Article by: top digital marketing agencies
What Do Digital Marketing Specialists Do?
Online marketing companies evaluate your online presence and create digital marketing strategies based on your business goals and needs.
This may include determining which social media platforms to invest in, what keywords to use in your content or what types of ads to run online.
As each brand is different, their solutions are always tailor-made. They focus on keeping your brand up-to-date while building strategies that are relevant to your industry and measuring their effectiveness.
The most popular digital marketing services are:
- Advertising: Email marketing, SEM, PPC, social ads, retargeting and remarketing are some of the campaigns that online marketing companies run to promote your products and develop a relationship with your clients.
- Copywriting and content marketing: Top agencies create content in the form of blog posts, webinars, videos, infographics and similar, and optimize it for SEO.
- Analyzing data: Digital experts also track different metrics that give info on your brand performance. They are essential in improving your online strategies.
- And more
The digital marketing services your brand needs will mainly depend on your objectives since all businesses are different.
Why Hire A Digital Marketing Agency?
90% of smartphone users say they aren’t absolutely sure of the specific brand they want to buy from when they begin shopping. (Think with Google)
In such cases, they turn to search engines to discover options and learn more about what is available on the market.
This is why a strong digital marketing presence is a must for online consumer brands. It helps capture new qualified leads and nurture relationships with past online customers.
66% of businesses believe that email nurturing is the best way to make leads re-engage. (Databox)
Tactics like email marketing have shown success in re-engaging your potential customers when your brand retention is low or your leads have not yet built trust in your products or services.
Your digital marketing agency can create personalized emails for every stage of the funnel to improve brand recognition, credibility and conversions.
71% of consumers who have had a positive experience with a business on social media are more likely to recommend it. (HubSpot)
When approached strategically, social media interactions can be more powerful than paid promotions.
Your digital marketing partner will help you build meaningful relationships to gain the trust of your audience, as well as result in positive reviews and recommendations.
