Article by: best web designs
What Is A Custom Web Design Agency?
A custom web design company is skilled at designing and developing a new or updated version of your website that meets your business needs and those of your target market.
They engage in different processes, visualize, plan and create a collection of electronic files that control all the visual elements on your site to provide your visitors with satisfactory user experience.
In other words, they are in charge of the aesthetics of:
- Layout
- Graphics
- Images
- Structure
- Colors
- Text styles
- Content
And, they are also in charge of making your website fully-functional by making it interactive, easy to navigate and compatible with different devices.
There are less than 2 billion active websites and the number is constantly increasing as businesses are discovering the benefits of a professionally designed and developed website.
What Does A Custom Web Design Company Specialize In?
Custom web design agencies have a deep understanding of both graphic design and computer programming.
They have a team of designers who are both creative and experts in programming languages such as HTML, CSS and JavaScript, thus able to code the front-end of the website.
They also work very closely with back-end developers to provide you with a cutting-edge product.
Some of their responsibilities include:
- Conducting market research and competitive analysis
- Determining the clients’ needs, goals and requirements
- Translating clients’ needs into concepts
- Building a website database
- Creating a website layout
- Designing images, graphics, color schemes and fonts
- Developing navigational elements
- Paying attention to UX/UI design
- Optimizing websites for search engines
- Hosting the site and debugging any problems
- Maintaining and updating websites
- And more
Web designers also use graphic design tools and code editors to build website prototypes and experiment with the user interface before they create the final design.
What Are The Different Types Of Custom Website Design Firms?
We can divide custom website design companies into several categories based on:
- The services they offer: Some agencies offer full custom web design services whereas others choose to particularly specialize in:
- Design: These experts are in charge of the graphics and the layout.
- Development: They handle the programming of the website.
- Marketing: They take care of analytics, SEO and website content.
- IT: They are responsible for the website’s hosting.
- The languages they use: Some web designers are qualified in designing websites with particular programming languages such as HTML or JavaScript whereas others have experience in different languages.
- The type of businesses they work with: Various custom web design agencies choose to focus on small business websites while others tend to provide services for large corporations.
- The industries they serve: Different companies also choose to design websites within a specific niche whereas others have varied industry experience.
How Much Do Custom Website Design Companies Charge?
The cost of custom web design services varies drastically and agencies usually offer three pricing structures:
- Per hour
- Per project
- Results-based
The most common billing is charging clients per hour where the cost ranges between $50 and $150.
When it comes to the cost per project, for professional custom web design services prices differ starting from $1000 and going up to $100,000, sometimes even more.
In this case, the factors that will dictate the price are:
- The number of pages
- The number of components and features you need
- The complexity of the design
The result-based invoicing will be determined by specific KPIs that the agencies need to deliver in order to get paid.
